Everyone has seen Video Blogs or Vlogs on YouTube, Vimeo, company websites and blog pages. They are video equivalents of text blogs. The concept behind these vlogs is to share information more innovatively and attractively through video rather than through regular text.
If you are one of the few people who still haven’t used Video Blogs, then you are losing out on a lot of possible customers for your business or brand. Ask yourself this: would you rather be reading a long piece of text content or watching a video about it? Text blogs can be boring and monotonous, but a video blog is fresh and interactive.
Here are several reasons why you should start vlogging:
- Video blogs that have quality content and are regularly updated can be great promotion for any business. Marketing plays a very important role for selling any product. With viral videos, you are generating traffic to your brand or goods and creating more user interest.
- You reach a bigger audience and gain more exposure with vlogs. For a wider web presence and to attract potential customers, video blogs are the perfect tools. You will get plenty of viewers from YouTube due to video sharing. Not only will your video be featured in the organic search on YouTube, but you will also find your video shared on popular social networks across Facebook, Twitter and LinkedIn.
- People can see who you are and hence there is better communication with your customer. When people see you talking about your brand yourself on video, there are chances of them trusting the brand more, simply because of the personal connection. Start video blogging watch your conversion rates increase steadily.
- You can make secondary income from video blogs through advertisements. If you are hosting your videos on YouTube, then YouTube Instream ads will generate revenue. Another option is to apply for YouTube partnership program and thus monetize your video content through Adsense.
Now that you know how video blogging will benefit you, you need to decide what type of vlog will be most appropriate for your business. Let’s look at few ideas for your video blogs:
- Instruction videos: These types of videos are perfect if you want to help customers with using your products. Instructions in text can be confusing to users and they may not be able to follow the directions efficiently. Hence how-to videos and tutorial videos are much sought after as people prefer demonstrations or visual explanation rather than a lengthy text manual.
- Company info and updates: Just as you issue press releases, you can update your customers with video blogs. Add videos about new products, company information and achievements. These videos will keep your customers in the loop with respect to what is currently happening in your company. You can also add industry news and current affairs that will interest your audiences.
- Product reviews: This is a popular type of video blogs amongst users. You may have added customer reviews and responses to products on your website in the past; this is just a better way of advertising the product. Everyone loves to hear about what the product is really like before they purchase it. Well detailed and clear reviews through videos will encourage viewers to buy the goods.
- FAQs: If you get a lot of queries regularly from customers, then you should consider answering them through video blogs. This will be very helpful to the viewers and will clear any confusion in their mind. This goes a long way in improving customer satisfaction.
Video blogs can be very useful if done right, but beware, if you do it wrong, you might just end up wasting your time and resources. We have gathered some tips to keep in mind when you start you video blog:
- Give it an attractive and catchy title. Write titles for video blogs in the same way keeping in mind all SEO rules just as you write for text blogs. It should not be more than 60 characters.
- Write brief descriptions for the videos (around 100 words) and add short phrase tags. You can also add anchor tags in YouTube to interlink your videos.
- Use high quality equipment to record videos, with proper audio and lighting. Speak clearly and loudly so that your voice is audible on film.
- Along with YouTube, you can also distribute videos through blip.tv, Vimeo, Grouper and Metacafe.
- Edit you videos to make them concise yet comprehensible. If the video is too long, then your audience may lose interest but if it’s too short, viewers may not understand the entire concept thoroughly. You can also edit videos on YouTube.
- Share your videos on Facebook, Twitter, LinkedIn and other social media to increase views and generate more audience.
- Keep updating frequently; at least once a week, if not every day. You will retain your audiences if you make regular posts.
Are you involved in vlogging? Share with us any tips or thoughts that you have about video blogs in the comments.