The photo-sharing service Instagram has finally took down millions of fake, spam and inactive accounts, and as a result, many users lost shocking amount of followers. The clear-out has been called as “Instagram Purge” or “Instagram Rapture” was announced earlier this year, and began deleting accounts overnight.
The Facebook-owned app wrote on its Help page -“We’re in the process of fixing an issue that incorrectly includes inactive or fake accounts in follower/following lists. We want to maintain the best possible experience on Instagram, so we do our best to remove spam, fake accounts and other people and posts that don’t follow our Community Guidelines. As we remove these accounts, some people may notice a decrease in their follower/following counts.”
But the people who hit the hardest were celebrities; A-list users on Instagram lost millions and millions of followers. Instagram’s official account lost 18 million followers; Barack Obama lost 6% or 200,000 while Justin Bieber lost 3.5 million followers in total. Kim Kardashian has lost 1.3 million followers, but she is now the most followed celebrities on Instagram.
The most popular user on Instagram ranked 97th was @chiragchirag78 whose follower count dropped from 3,660,468 to 8 before he deleted his account completely. Despite the fact that the spammy accounts weren’t real users, Instagrammers are angry with the move.
While some might be shocked at the sudden loss of followers, the change represents the removed users were either spammy or fake. Plus, the users removed was already deactivated and now it is simply been deleted from the Instagram service altogether. Instagram has recently announced their 300 million active user achievement, which didn’t include spam accounts. The company is now valued at $35 billion.
Zach Allia created a handy list of all accounts who received the biggest hit in Instagram #Rapture2014